Founders
Be one of the 50 people who will live BRUMA without limits.
$5,990 / month
- Unlimited circuit visits
- Your membership price never goes up
- Unique perks: events, guests and partners
- Only for the first 50 people
BRUMASOCIAL RECOVERY CLUB
Guadalajara · Colonia Americana
A social recovery club, not a spa.
Guadalajara · Contrast therapyNot a spa.
Not a spa.
A social club
for recovery.
Sauna, ice bath and rest, together. A place in Guadalajara where the body recovers and people meet.
- min circuit
- 90
- sauna / ice bath
- 85°/4°
- day pass mxn
- $800
01 — The club
Recovery is better together.
The route never changes: heat. cold. rest. again.
Group contrast therapy in Colonia Americana, Guadalajara: dry sauna and ice bath in turns, with a host guiding every round.
28min / round
HeatDry sauna · 85–95 °C15 min
ColdIce bath · 4–8 °C3 min
RestTea, electrolytes and good talk10 min
Repeat 2 to 3 rounds · 90 minutes in total
02 — Packages and prices
Sessions you can book today.
- ( 01 )
Ritual Bruma
A group circuit with a host. Heat, cold and rest next to people who came for the same thing.
- 60 min
- $500
- 90 min
- $1,000
- ( 02 )
Experiencia Bruma
For your partner, your friends or your crew. The full circuit, just for you.
- 1 person
- $1,000
- 2 people
- $1,400
- 3 people
- $1,800
- 4 people
- $2,000
- ( 03 )3×2
Primer Ritual
Pay for two sessions and the third is on us. Three 60-minute visits to live the full ritual.
- 3 visits · 60 min
$1,500$1,000
No membership needed
Day Pass
$800 MXN
- 3 hours in the house
- Dry sauna
- Ice bath
- Rest area
- Complimentary tea
- Drinks bar
The contrastTwo temperatures,
Two temperatures,
one answer.
Heat opens you up, cold wakes you up and rest brings you back. Two or three rounds per session, always together.
A swing of up to 90 °C
85–95°C
Wood, volcanic stone and dry air. The heat raises your pulse with no effort.
4–8°C
You go in with your host, breathe together and count your way out. That is where the shift happens.
The house
Our tubs.
Nobody goes into the cold alone. The host prepares the water, gets in with you and counts your breath.
- Ready water
- With a host
- Clean water
- To the patio
The water is ready when you arrive.
Set from the morning. No melting ice, no waiting.
Nobody goes in alone.
The host gets in with you and counts your breath. The first time is easier than you think.
Clean water, round after round.
The last round of the evening gets the same water as the first.
On a nice day, we head outside.
The tubs are on wheels: some sessions and events happen under the trees.
- The single
- For a round on your own, with your host.
- The shared one
- To go in together: as a couple, with friends or in a social sauna.
Teak over steel, water down to 2 °C and UV-light filtration all day.
03 — Memberships
Founding Membership.
04 — Experiences
Sessions with a character of their own.
Men's session
Once or twice a month · long circuit and a slow table
Women's session
Once or twice a month · guided circuit and breathwork
Corporate events
Team building, networking and wellbeing for teams
Nights & Talks
Talks, workshops and exclusive experiences
05 — Calendar
Upcoming events.
Contrast & Sound
Evening circuit with live sound healing · 16 spots
Breathwork Sunrise
Breathwork, cold and a recovery breakfast · 20 spots
Nights & Talks: Sleep
A talk on sleep and performance + short circuit · 24 spots
06 — Opening offersSpots takenCloses October 31
Founding Members, first generation.
The first to arrive shape the house. Limited spots; once this generation closes, prices go up.
34 of 50
16 spots left
Your price never goes up
The first 50 keep the launch rate for as long as they stay members.
No sign-up fee
The founding generation joins with no opening fee or deposit.
Day Pass 2-for-1
Bring someone on your first visit. Monday to Thursday during opening month.
Day Pass toward a membership
Your Day Pass is credited to the plan you choose within the next 7 days.
An extra guest every month
One more guest on top of what your plan includes, for the first year.
Early event booking
A 48-hour window before club events open to the public.
Free recovery tools
Compression boots, LED mask and percussion, for as long as you are a founder.
Your name on the house
The first generation is engraved on the entrance wall of Casa BRUMA.
07 — About
Casa BRUMA, Guadalajara.
A house in Colonia Americana made for getting together: wooden sauna, cold tubs, a garden and a bar. Someone always greets you by name.
- Address
- Colonia Americana
Guadalajara, Jalisco - Hours
- Every day
08:00–21:00 - Contact
- brumarecoveryclub@gmail.com
+52 33 0000 0000
08 — FAQ
Before your first visit.
What is contrast therapy?+
Contrast therapy alternates heat and cold in successive rounds: at BRUMA, a dry sauna at 85–95 °C followed by an ice bath at 4–8 °C and a rest period. The full circuit lasts 90 minutes, runs in groups of up to 15 people and always with a host who keeps the timing.
Where can I do sauna and ice bath in Guadalajara?+
BRUMA · Social Recovery Club is in Colonia Americana, Guadalajara, Jalisco, Mexico. It is open every day from 08:00 to 21:00, with guided dry sauna and ice bath sessions every 90 minutes and room for 15 people per session.
How much does a sauna and ice bath session cost in Guadalajara?+
BRUMA's Day Pass costs $800 MXN and includes three hours in the house with the full circuit, limited to one purchase per person. A group Ritual Bruma session costs $500 MXN (60 minutes) or $1,000 MXN (90 minutes); the private Experiencia Bruma goes from $1,000 MXN for one person to $2,000 MXN for four; Primer Ritual gives three 60-minute visits for $1,000 MXN, and the Founding Membership, with unlimited visits and a price that never goes up, costs $5,990 MXN a month for the first 50 people.
Is BRUMA a spa?+
No. BRUMA is a social recovery club: the circuit is guided, happens in a group and at a set time; it is not an individual treatment booked by therapist. The heart of the experience is the contrast circuit and the community around it.
Do I need previous sauna or cold experience?+
No previous experience is needed. Every session has a host who explains the heat, cold and rest times and adjusts the intensity to each person. You can leave the sauna or the ice bath whenever you need to.
What should I bring?+
Just a swimsuit. BRUMA provides a towel, sandals and a locker. The bar has complimentary water, electrolytes and tea.
Can I cancel or reschedule my booking?+
Yes. Cancelling more than 12 hours in advance is free and the visit returns to your plan. With less than 12 hours you can still cancel, but the visit is used. The Day Pass is refundable only with more than 24 hours notice.
Can I bring guests?+
Yes. The Founding Membership includes special guests. Anyone can also come with their own Day Pass, or you can book a private Experiencia Bruma together for 2 to 4 people.
Are there medical contraindications?+
Yes. Contrast therapy is not recommended during pregnancy or with heart conditions, uncontrolled blood pressure, epilepsy or recent alcohol use. If you have a medical condition, check with your doctor before booking. A health notice is signed before the first visit.
What are the benefits of an ice bath after training?+
Cold exposure after exercise is used to reduce the feeling of muscle soreness and to speed up perceived recovery. At BRUMA the ice bath is done in rounds of 2 to 3 minutes at 4–8 °C, always after the sauna and with rest between rounds. It does not replace medical care or professional sports advice.
Book your first
contrast session.
Pick a day and time, and bring whoever you like. Instant confirmation.
